Why Your Food Brand Must Incorporate Video Content!

September 7, 2016
Drink Photography, Food Photography Article, Uncategorized

 

We live in a culture where information is the greatest commodity a brand can offer its customers. There are many compelling reasons to incorporate video content into your marketing efforts but the number one reason is that statistics don’t lie.

Video Statistics

According to an article written by Dave Lloyd  Senior Manager of Global Search Marketing at Adobe Systems, he cites video statistics released by Invodo for 2014. The numbers will only increase yearly but these stats make a compelling argument why your brand needs video content.

Shoppers who view video are 1.81 times more likely to purchase than non-viewers

51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI

Retailers cite 40 percent increases in purchases as a result of video

In an eye-mapping study of search engine results pages (SERPs), video results commanded more attention than other listings

64 percent of people in the US own a smartphone

Mobile shoppers are 3 times as likely to view a video than desktop shoppers

57 percent of smartphone owners watch product video in stores.

Source https://blogs.adobe.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/

If you believe these statistics you must agree that in order for your brand to remain competitive you will have to adopt a content strategy that incorporates video into your marketing budget.

All well and good for bigger brands but what about smaller brands and start-ups Where do they go to get quality content at a price they can afford?

My team creates  branded content packages that supply a month’s worth of video and still images at reasonable price points.   If you are ready to have a conversation about why your brand must produce quality content, regularly you need to give us a call at 212-868-8049 or email us at bill@billbradyphotography.com. We will explain the  process and together we can decide what will work best for your brand.

We look forward to the possibility of working with you.

Bill