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Video is now the driving force for content. If you haven’t adopted a video strategy you are leaving sales to your competition. Not convinced here are some statistics.
Marketers who use video will grow revenue 49% faster than non-video users (WordStream)
By the end of 2022, online videos will make up more than 82% of all consumer internet traffic thats 15 times higher than it was in 2017 (Cisco)
78% of people watch online videos every week, and 55% stream videos every day. 54% of consumers want to see more video content this year (Social Media Week)
Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster).
86% of businesses use video as a marketing tool, up from 63% over the last three years (Wyzowl)
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (Insivia)